Investors
exceed your goals - simplify getting there
Confidence in Building Wealth
- Clarityone clear view across accounts, investments, and managers
- Controlvisibility into cash flows, tax impacts, and performance
- Confidencemake smarter decisions with complete information
- Privacyyour personal investment data stays secure and confidential
- Timeless effort managing spreadsheets, more time living life

One Platform, Every Asset
- Unified view of relationshipscustodians, brokerages, banks, accounts, trusts, beneficiaries, partnerships, and assets
- Unified view of assetspublic securities, private equity, hedge funds, real estate, crypto, and banking assets in one place
- Model, track, and project the full lifecycle of illiquid assets right alongside liquid holdingsreal estate, private funds, direct investments, co-investments, etc.
- Easierno more logging into multiple portals or maintaining complicated spreadsheets

Life Planner For Your Best Future
- Net worth over timesee your worth today and how it evolves on any future date - pinpoint when net worth will exceed $N
- Combines algorithmic projections with life eventscalculations based on rates of growth along with events such as retirement and the purchase of a second home
- Achievements and milestonesplan ahead for major investments and charitable contributions
- Legacyknow when passive income will surpass $N
- Comfortknow when you can retire with confidence

Transactional Planning
- Project cash flow scenarios, redemptions, and maturitiesdistributions and obligations are met smoothly, without last-minute stress
- AssetView supports "Active Projected", “Lifetime”, and “Projected Lifetime” views of wealthbased on transaction level projections
- Benefit from forward-looking planningliquidity, taxes, and “what if” scenarios that help you prepare properly and quickly for meetings
- Anticipate and project cash flow scenarios, redemptions, and maturitiesdistributions (and other liquidity needs) and obligations (e.g. tax liabilities) are met smoothly, without last-minute stress — eliminate blind spots

Performance Tracking
- See your true performanceknow how you're really doing
- Go beyond standard reportsnot just what your broker/advisor shows, not just fragmented snapshots
- Accurate and helpful evaluationtransactional investment analysis with IRRs, multiples, lot tracked cost basis, cash flow, unrealized gains, etc.
- Real-time cash based return calculationseven when crunching high investment transaction counts
- Profit from institutional-level analyticsusually reserved for family offices and private funds

Customize Your View
- Tailored viewssee your finances the way you want to see them
- Holistic views and helpful detailgo beyond standard custodial/advisor reports with fragmented snapshots
- Situation specific viewsfrom big-picture wealth summaries to deep analytics for investment analysis
- Customizablelayout driven dashboards and filtered views based on custom attributes

Data and Privacy Control
- Share your data with an advisor or family member
- Credentials aren't stored
- Personal investment data isn't shared or sold
- Control stays in your hands

It's Your Time
- More time livingless time managing spreadsheets - save hours per week
- Automatedreporting and performance calculations
- One sign-inall your numbers → clarity
- Strategic and tactical planning in one placesupports long-term estate strategies and short-term investment tactics
- Simplicityunified dashboard with automated updates of financial data

AssetView Excels
AssetView Excels
Competitive Overview
| Feature / Dimension | AssetView | Most Systems |
|---|---|---|
| Privacy-First Architecture | ✅ AssetView is committed to privacy; personal investment data isn't shared or sold ✅ Credentials aren't stored ✅ Investors retain control over what data is shared and with whom | 🔻 Competing retail tools have access to client personal investment data or require custodial control |
| Holistic Multi-Party, Multi-Asset Coverage | ✅ Tracks across all parties — traditional brokerages, crypto brokerages, banks, private funds, private placements ✅ Tracks all asset classes — public securities, crypto, real estate, private equity, hedge funds, venture, alternatives, banking, and planned transactions | 🔻 Most platforms either only handle traditional brokerage and banking, or require institutional scale to track alternatives |
| Performance Evaluation | ✅ AssetView analyzes historical, active, and projected positions ✅ IRR, multiple-on-invested-capital, cost basis, cash flow schedules ✅ Future-looking “what if” planning for planned investments/divestitures | 🔻 Most tools only show current positions |
| Transaction-Level Intelligence and Analytics | ✅ AssetView supports transactional detail across all asset classes ✅ AssetView rolls up transactions to lots enabling best-case decisions, even across brokerages, when closing a position | 🔻 Most tools only show positions |
| Planning | ✅ AssetView extends to forward planning, liquidity forecasting, and tax projections ✅ AssetView supports "Active Projected", “Lifetime”, and “Projected Lifetime” views of wealth based on transaction level projections ✅ AssetView also support algorithmic projections at a portfolio, account, asset class, and asset level (e.g. see the projected effects of asset re-balancing) | 🔻 Many platforms stop at reporting; “Here's what you own" or show a simple portfolio level growth rate |
| Customizable Workflows & Dashboards | ✅ AssetView Apps Store lets you customize functionality ✅ Users can configure their dashboards, reporting, and analytics | 🔻 Competing tools are rigid: one-size-fits-all dashboards, with little flexibility |
| Entity + Relationship Mapping | ✅ Built for complex ownership structures: trusts, family entities, beneficiaries, joint accounts ✅ Clearly maps “who owns what,” not just “what exists” | 🔻 Most systems do not recognize, nest, and enable filtering and views for organizational structures |
| Accessibility | ✅ AssetView has institutional-grade analytics accessible without enterprise overhead | 🔻 Most retail tools are shallow |
| Trial Available | ✅ 30 days | 🔻 Most packages offer a much shorter trial period or have models where your personal investment data is shared |
| Free Edition Available | ✅ Yes, sign up for Community Edition that is free | 🔻 Most packages do not have a free edition or have models where your personal investment data is shared |
AssetView Advantages
AssetView Advantages
Competitive Matrix
| Feature / Dimension | AssetView | Personal Capital | Kubera |
|---|---|---|---|
| Privacy & Data Control | ✅ Yes, credentials not stored, no selling of personal investment data | ❌ Monetizes via marketing/up-selling advisory services | ✅ Yes, subscription model |
| Cost | Moderate (starts at $15/month = $180/year or lower with volume discounts) | Free, subsidized by advisory up-sells | Moderate (starts at $249/year) |
| Accessibility | Individuals + offices | Individuals | Individuals + offices |
| Asset Class Coverage | ✅ Full coverage; Public + Private (alternatives, real estate, crypto, etc.) | 🔻 Partial coverage; Public + bank accounts | 🔻 Partial coverage; Public + crypto + some manual private asset entry |
| Entity & Relationship Mapping | ✅ Yes - trusts, entities, beneficiaries | ❌ No mappings | ❌ No mappings |
| Transaction-Level Intelligence and Analytics | ✅ Yes - IRR, multiples, cost basis, projections, cash flows | ❌ None (focus on balances, budgeting) | 🔻 Limited (time-based return tracking) |
| Detailed Planning | ✅ Yes (liquidity, tax, projected lifetime wealth; algorithmic and transactional) | 🔻 Retirement planning, cash flow | 🔻 Limited (basic projections, not tax/liquidity aware) |
| Customizable Dashboards/Workflows | ✅ Yes - configurable layouts and Apps model | ❌ Fixed interface | ✅ Flexible dashboards |
| Ease of Adoption | ✅ Office or individual onboarding | ✅ Individual onboarding | ✅ Direct + manual inputs |
| Free Trial | ✅ 30 days | 🔻 Free, subsidized by advisory up-sells | ✅ 14 days |
| Free Edition Available | ✅ Yes, sign up for Community Edition that is free | 🔻 Free, subsidized by advisory up-sells | ❌ Not available |
Investors Choose AssetView
Private, low cost, unified, powerful, insightful - AssetView excels
