Investors

exceed your goals - simplify getting there

Confidence in Building Wealth

  • Clarity
    one clear view across accounts, investments, and managers
  • Control
    visibility into cash flows, tax impacts, and performance
  • Confidence
    make smarter decisions with complete information
  • Privacy
    your personal investment data stays secure and confidential
  • Time
    less effort managing spreadsheets, more time living life
AssetView for investors

One Platform, Every Asset

  • Unified view of relationships
    custodians, brokerages, banks, accounts, trusts, beneficiaries, partnerships, and assets
  • Unified view of assets
    public securities, private equity, hedge funds, real estate, crypto, and banking assets in one place
  • Model, track, and project the full lifecycle of illiquid assets right alongside liquid holdings
    real estate, private funds, direct investments, co-investments, etc.
  • Easier
    no more logging into multiple portals or maintaining complicated spreadsheets

Life Planner For Your Best Future

  • Net worth over time
    see your worth today and how it evolves on any future date - pinpoint when net worth will exceed $N
  • Combines algorithmic projections with life events
    calculations based on rates of growth along with events such as retirement and the purchase of a second home
  • Achievements and milestones
    plan ahead for major investments and charitable contributions
  • Legacy
    know when passive income will surpass $N
  • Comfort
    know when you can retire with confidence

Transactional Planning

  • Project cash flow scenarios, redemptions, and maturities
    distributions and obligations are met smoothly, without last-minute stress
  • AssetView supports "Active Projected", “Lifetime”, and “Projected Lifetime” views of wealth
    based on transaction level projections
  • Benefit from forward-looking planning
    liquidity, taxes, and “what if” scenarios that help you prepare properly and quickly for meetings
  • Anticipate and project cash flow scenarios, redemptions, and maturities
    distributions (and other liquidity needs) and obligations (e.g. tax liabilities) are met smoothly, without last-minute stress — eliminate blind spots

Performance Tracking

  • See your true performance
    know how you're really doing
  • Go beyond standard reports
    not just what your broker/advisor shows, not just fragmented snapshots
  • Accurate and helpful evaluation
    transactional investment analysis with IRRs, multiples, lot tracked cost basis, cash flow, unrealized gains, etc.
  • Real-time cash based return calculations
    even when crunching high investment transaction counts
  • Profit from institutional-level analytics
    usually reserved for family offices and private funds

Customize Your View

  • Tailored views
    see your finances the way you want to see them
  • Holistic views and helpful detail
    go beyond standard custodial/advisor reports with fragmented snapshots
  • Situation specific views
    from big-picture wealth summaries to deep analytics for investment analysis
  • Customizable
    layout driven dashboards and filtered views based on custom attributes

Data and Privacy Control

  • Share your data with an advisor or family member
  • Credentials aren't stored
  • Personal investment data isn't shared or sold
  • Control stays in your hands

It's Your Time

  • More time living
    less time managing spreadsheets - save hours per week
  • Automated
    reporting and performance calculations
  • One sign-in
    all your numbers → clarity
  • Strategic and tactical planning in one place
    supports long-term estate strategies and short-term investment tactics
  • Simplicity
    unified dashboard with automated updates of financial data
AssetView saves time

AssetView Excels

AssetView Excels

Competitive Overview
Feature / DimensionAssetViewMost Systems
Privacy-First Architecture✅ AssetView is committed to privacy; personal investment data isn't shared or sold

✅ Credentials aren't stored

✅ Investors retain control over what data is shared and with whom
🔻 Competing retail tools have access to client personal investment data or require custodial control
Holistic Multi-Party, Multi-Asset Coverage✅ Tracks across all parties — traditional brokerages, crypto brokerages, banks, private funds, private placements

✅ Tracks all asset classes — public securities, crypto, real estate, private equity, hedge funds, venture, alternatives, banking, and planned transactions
🔻 Most platforms either only handle traditional brokerage and banking, or require institutional scale to track alternatives
Performance Evaluation✅ AssetView analyzes historical, active, and projected positions

✅ IRR, multiple-on-invested-capital, cost basis, cash flow schedules

✅ Future-looking “what if” planning for planned investments/divestitures
🔻 Most tools only show current positions
Transaction-Level Intelligence and Analytics✅ AssetView supports transactional detail across all asset classes

✅ AssetView rolls up transactions to lots enabling best-case decisions, even across brokerages, when closing a position
🔻 Most tools only show positions
Planning✅ AssetView extends to forward planning, liquidity forecasting, and tax projections

✅ AssetView supports "Active Projected", “Lifetime”, and “Projected Lifetime” views of wealth based on transaction level projections

✅ AssetView also support algorithmic projections at a portfolio, account, asset class, and asset level (e.g. see the projected effects of asset re-balancing)
🔻 Many platforms stop at reporting; “Here's what you own" or show a simple portfolio level growth rate
Customizable Workflows & Dashboards✅ AssetView Apps Store lets you customize functionality

✅ Users can configure their dashboards, reporting, and analytics
🔻 Competing tools are rigid: one-size-fits-all dashboards, with little flexibility
Entity + Relationship Mapping✅ Built for complex ownership structures: trusts, family entities, beneficiaries, joint accounts

✅ Clearly maps “who owns what,” not just “what exists”
🔻 Most systems do not recognize, nest, and enable filtering and views for organizational structures
Accessibility✅ AssetView has institutional-grade analytics accessible without enterprise overhead🔻 Most retail tools are shallow
Trial Available✅ 30 days🔻 Most packages offer a much shorter trial period or have models where your personal investment data is shared
Free Edition Available✅ Yes, sign up for Community Edition that is free🔻 Most packages do not have a free edition or have models where your personal investment data is shared

AssetView Advantages

AssetView Advantages

Competitive Matrix
Feature / DimensionAssetViewPersonal CapitalKubera
Privacy & Data Control✅ Yes, credentials not stored, no selling of personal investment data❌ Monetizes via marketing/up-selling advisory services✅ Yes, subscription model
CostModerate (starts at $15/month = $180/year or lower with volume discounts)Free, subsidized by advisory up-sellsModerate (starts at $249/year)
AccessibilityIndividuals + officesIndividualsIndividuals + offices
Asset Class Coverage✅ Full coverage; Public + Private (alternatives, real estate, crypto, etc.)🔻 Partial coverage; Public + bank accounts🔻 Partial coverage; Public + crypto + some manual private asset entry
Entity & Relationship Mapping✅ Yes - trusts, entities, beneficiaries❌ No mappings❌ No mappings
Transaction-Level Intelligence and Analytics✅ Yes - IRR, multiples, cost basis, projections, cash flows❌ None (focus on balances, budgeting)🔻 Limited (time-based return tracking)
Detailed Planning✅ Yes (liquidity, tax, projected lifetime wealth; algorithmic and transactional)🔻 Retirement planning, cash flow🔻 Limited (basic projections, not tax/liquidity aware)
Customizable Dashboards/Workflows✅ Yes - configurable layouts and Apps model❌ Fixed interface✅ Flexible dashboards
Ease of Adoption✅ Office or individual onboarding✅ Individual onboarding✅ Direct + manual inputs
Free Trial✅ 30 days🔻 Free, subsidized by advisory up-sells✅ 14 days
Free Edition Available✅ Yes, sign up for Community Edition that is free🔻 Free, subsidized by advisory up-sells❌ Not available

Investors Choose AssetView

Private, low cost, unified, powerful, insightful - AssetView excels